Travel

Can Travel Advisors Be a Secret Weapon in Quest for Sustainable Tourism?

Caccamo  / Flickr.com

Tourists, with a cruise ship in the background, in Dubrovnik, Croatia, where locals are coping with overtourism issues. Travel advisors are on the frontline of steering consumers toward more responsible travel options. Caccamo / Flickr.com

Skift Take: By guiding clients toward responsible choices in how and where they travel, travel advisors can play a key part in promoting sustainable tourism. Not only do local communities benefit, but visitors come away with more meaningful experiences.

— Maria Lenhart

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