Travel

Centre Pompidou Ramps Up China Strategy With Shanghai Satellite

Pascale Gueret  / Adobe

Centre Pompidou received 3.33 million visitors in 2019; a mere 1 percent of these hailed from China. Pascale Gueret / Adobe

Skift Take: The Parisian contemporary arts institution is taking the long view in its approach to attracting Chinese outbound travelers. This segment is increasingly seeking cultural experiences, so it’s a smart move to park a satellite branch in China’s cultural capital to build brand awareness.

— Faye Chiu

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