What Destination Marketers Can Learn from Airbnb’s China Strategy

Airbnb

In the rural village of Jinjiang, Airbnb and the Guilin Municipal Government Tourism Development Committee partnered on a one-year project that recruited globally renowned designers to redesign local, traditional stilt-style homes as functional homestays. Airbnb

Skift Take: China is on track to be Airbnb’s top origin market in 2020. Destination marketing organizations targeting Chinese travelers can gain insights from the homesharing giant’s take-charge strategy, which is key for staying power in this fiercely competitive sector.

— Faye Chiu

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Minor International Will Get New Group CEO as Founder Bill Heinecke Plans Succession

Minor Hotels

Dillip Rajakarier, soon-to-be group CEO of Minor International, while retaining his role as CEO of Minor Hotels. Minor Hotels

Skift Take: Dillip Rajakarier’s biggest achievement is lasting a dozen years with the hugely driven Bill Heinecke, who was once known for short-lived CEOs. Rajakarier earned his stripes well, but if you think Heinecke is retiring — forget it.

— Raini Hamdi

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