Travel

Tourism Marketing’s Coronavirus Conundrum and 14 Top Tourism Stories This Week

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Bamboo grove forest in Kyoto, Japan. Merchants in Kyoto’s Arashiyama neighborhood — which includes the bamboo forest, a tourist and Instagram hotspot — have created a series of posters depicting the area’s popular tourist attractions as empty. With hashtags that translate to #nopeople and #nowisthetime, it seems intended to encourage travelers to visit despite the perceived risks. vekidd / Adobe

Skift Take: This week in tourism news, destination marketing organizations find themselves in a pickle. Should they carry on with promotional campaigns amid growing fears over coronavirus? Also, Skift launches a one-on-one interview series. Founder and CEO Rafat Ali candidly talks with industry leaders on travel’s path forward as the world grapples with, and recovers from, the virus crisis.

— Faye Chiu

Read the Complete Story On Skift

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