Centre Pompidou Ramps Up China Strategy With Shanghai Satellite
Centre Pompidou received 3.33 million visitors in 2019; a mere 1 percent of these hailed from China. Pascale Gueret / Adobe
Skift Take: The Parisian contemporary arts institution is taking the long view in its approach to attracting Chinese outbound travelers. This segment is increasingly seeking cultural experiences, so it’s a smart move to park a satellite branch in China’s cultural capital to build brand awareness.